Marketing Automation software helps drive through three key stages of the sales funnel:
The software captures contact details as they enter the sales funnel from sources such as: email marketing, website enquires, sales landing pages, ecommerce sites, online searches (Google, Bing, etc.), social media platforms (Facebook, Twitter, LinkedIn, Instagram etc.), blog sites, online forms, SMS marketing, mobile marketing, QR codes; and many other sources. The platform makes use of an 'intelligent' CRM database to capture contacts and automatically segment them into interest-specific lists as required for targeted marketing.
Once the contact has been recorded in the database, the software generates dynamic communications to the contact, tracks the contacts online actions, and then uses the information to build a profile of the contacts personal interests and preferences. The platform delivers a variety of communications such as: dynamic content (it identifies and displays specific content to specific people automatically), automated email drip campaigns, campaign-specific sales landing pages (microsites), campaign specific online forms/ surveys/ questionnaires, informational media such as blog pages, videos, downloads (white papers, infographics, etc.), and then sends automatic and instant notification of visitor activity to the sales team.
As soon as the software identifies an interested visitor as a 'hot lead', it automatically updates the contact status and triggers off a notification to the sales team. The system helps: identify sales opportunities, open an 'contact sales card', track the contact through the selling process, add any other contacts associated with the opportunity, record email communications, send information to the dashboard, and, produce a Return on Investment (ROI) report.
The platform provides an extensive dashboard allowing for in-depth analysis of all activities from a wide variety of perspectives. The dashboard includes: campaign tracking, paid and organic AdWords tracking, paid and organic Social Media tracking, site traffic reports, open rates, conversion rates, bounce rates, sales breakdown reports, A/B testing reports, media click-through reports, ROI reports, and other client-specific feedback.
Managing the system: We on-board and maintain the marketing automation software.
Marketing campaigns: We conceptualise, write and design campaign content.
Customer journey: We develop online customer engagement processes.
Research contacts: We identify specific contacts for specific campaigns.
Full Marketing Strategy
Research and Database Building
Full Marketing Automation
Dynamic Landing Pages
Dynamic Form Builder
CRM and Sales Automation
Reporting and Analytics
Anonomous Visitor ID
eCommerce and much more
Inspire-d Business Design (Pty) Ltd is a South African niche-brand marketing agency that helps a number of personally driven clients to grow their brands.
We believe brands can gain a competitive market edge by better understanding customer perceptions and preferences. To achieve this we analyse each market segment in order to capture a unique and valuable position where a brand will naturally excel.
Our core focus is on creating brand stories that help attract and nurture loyal customers, We promote these stories using targeted marketing campaigns that push brand messaging to targeted audiences and pull selected audiences towards client brands.
With a background in visual communication, brand strategy and behavioural economics, and decision-making, Inspire-d works to generate a specific response from a target audience. The agency also owns and operates Inspired Brand Stories, producing marketing content for print, digital, social and news media. We work with a professional team who are responsible for the highest level of service.
The Business Centre
1 Bridgeways Road, Bridgeways Precinct
Century City, Cape Town
Ph: +27 21 830 5463
Fax: +27 86 206 1784