The challenge for many companies
This is what the typical marketing technology stack looks like. So, what’s wrong with this picture?
Multiple Apps to learn
Each Application has its own contract and fees
Difficult to connect and share information
Siloed databases - risk of duplication, old info, etc.
Compliance is impossible (GDPR, Poppi, etc.)
Who do you call when things break?
This technology stack is nearly impossible for anyone to manage effectively.
But now...The solution
One fully integrated marketing platform
Connected and seamless
One easy-to-learn platform
Unified analytics = end-to-end ROI
Single month-to-month contract
Compliance friendly (GDPR, Popia, etc.)
Every piece works together, helping you drive more leads and sales. All on one platform, working for you 24/7.
Marketing Automation in a Nutshell
Marketing Automation refers to a group of technologies that help businesses automate their marketing and sales process to: generate leads, convert leads to sales, and optimise ROI. To achieve this, the software centralises all of the features and functions that make up the marketer’s role in an organisation.
Marketing Automation allows marketers to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks. The platform has the ability to integrate with other sales and marketing tools (CMS, CRM, social media, meeting software, etc.) to provide ONE platform for data management and analysis.
How Marketing Automation fits into your business
For most businesses, a website is their online shop or showroom.
However, websites have a growing problem – the struggle to attract traffic and retain customers. And the problem is getting worse: highly competitive organisations are using advanced technology to secure more of the traffic.
Marketing Automation is the technology that’s been designed solve this problem. It provides a whole range of tools to optimise the performance of your online business.
"While a website is like your online showroom, Marketing Automation is like a well-trained representative working in the showroom, 24/7"
Marketing Automation helps marketers streamline their work and get neglected jobs done. It helps sales teams close more deals in less time by identifying leads that are sales-ready.
Your website is your online business showroom...
Marketing Automation is your online assistant, working for you 24/7
And we can integrate with 100+ tools that you may already use.
What Marketing Automation is Not
Spammy email marketing
Marketing automation is not meant to be used as a tool to spam your contacts. Not only is spamming a poor sending practice, it also acts as a detriment to your marketing efforts in general.
A tool with a single function
Marketing automation isn’t just a fancy word for email marketing. It encompasses a suite of tools to help marketers drive more leads, convert leads to sales and optimise spend.
"Set it and forget it” solution
Marketing automation is meant to enhance & support marketing and sales, NOT become a one-size-fits-all substitute. So don’t sit back and expect it to magically achieve goals without you.
Good vs. Bad Marketing Automation
Marketing automation is all about what you put into it - there are tactics that work and tactics that fall short.
Bad Marketing Automation:
Bad marketing automation loses sight of your customers and prospects. Often, bad marketing automation involves sending non-targeted spammy messaging. Bad marketing automation fails to use all the customer data it’s collected to help create meaningful relationships and therefore, loses out on lots of potential conversions. All the most advanced marketing technology can’t help a cold, disruptive marketing strategy.
Good Marketing Automation:
Good marketing automation reaches its full potential when it helps move leads through the inbound marketing funnel. Your marketing automation should be dedicated to a central focus: your customers. The best marketing automation works to capture leads and convert them through personalisation. By paying attention to your engaged leads and their behaviours, you can craft targeted campaigns that meet their needs, and ultimately, captures conversions.
Who can use marketing automation
Marketing automation is truly for everyone. Companies of all sizes can benefit from a marketing automation platform
Startups/Micro-Businesses: If your company has a small, in-house marketing team, don’t let resource constraints prohibit you from getting the most out of your marketing efforts. Marketing automation is great for growing your contact base and managing email campaigns. Comprehensive reporting and analytics help you improve the effectiveness of all your marketing campaigns, meaning more opens, clicks, shares, etc. Our flexible and affordable pricing model is structured to help companies with restrictive budgets grow at their own pace. Also, if the platform is too much to handle in house, don’t worry – we are a specialist marketing automation agency that can help you maximise your return. What makes us different is that we assist you as an ongoing resource, guide you through campaigns, and transfer the skills you need.
Small & Medium Businesses: Marketing automation offers a number of specific benefits for small and medium businesses. First, it helps you monitor the effectiveness and ROI of your digital marketing campaigns, so you can find out what’s working and what’s not. Next, it automates many activities – like lead follow-up, email campaigns, list segmentation, lead scoring, etc. – saving you tons of time and effort. Marketing automation also has great tools to support drip marketing campaigns. It enables you to build quality emails and landing pages, and then track your campaigns from start to finish to see how leads are moving through your funnel.
Large Companies: If you are running a larger business, chances are you already have a sizeable database of contacts. A marketing automation platform can connect with your CRM to streamline your data and eliminate any cold contacts from your email marketing process. Similarly, if you’re already managing multiple campaigns and websites, automation software can provide you with powerful data on which landing pages are converting the most, which emails and posts are working best, and which content is getting the most downloads. Automated segmentation is also a helpful tool to ensure that you’re sending relevant content to your leads, especially if you provide different services or operate in different countries.
When you’re considering marketing automation platforms, you need to find the provider that best meets your specific goals and business needs. While it’s important to consider individual features and functionalities, your focus should be on finding a platform that is affordable for you in the long term, as well as scalable so it can grow with your business.
So, is marketing automation right for your business?
Spoiler Alert: The answer is yes.
If you answer yes to any of these questions. Then marketing automation is right for you. These questions help highlight just a handful of the many ways marketing automation can help your business grow.
Is my sales team having trouble keeping track of all our leads?
Do the marketing and sales teams sometimes feel disjointed?
Do you need a better way to nurture and maintain your customers?
Is it a challenge to discover hot prospects and quality leads?
Do I have clear visibility into how effective my marketing and sales strategy is?
Am I currently using a stack of disparate apps and software to help meet my marketing and sales goals?
Could I benefit from driving more leads, converting more leads to sales and optimising my spend?
Marketing automation can be used for virtually any type of business, large or small. Whether you’re part of an in-house marketing team or a business owner/manager, marketing automation helps you drive real, measurable results.
So the real question is not whether marketing automation is right for you and your business. It’s about how you can use marketing automation to drive growth.