Customer Growth Specialists
Based in Cape Town, we specialise in helping clients build out their customer growth processes as a primary strategy in achieving business growth targets.
With a sharp focus on ROI (Return on Investment), the agency believes that real-time performance feedback is the key to continuous improvement.
Being results driven, we understand that no matter how beautiful a design or how compelling a piece of content might be if the right marketing communications are not sent to the right person at the right time marketing campaigns can falter and fail.
For us, it's all about developing the right customer growth system and getting it running reliably, 24/7.
Marketing Automation Technology
Inspired Marketing is an internationally accredited Marketing Automation & CRM agency. We are Gold Certified partners of SharpSpring Software, one of the leading Marketing Automation software suppliers worldwide.
Using SharpSpring and other marketing technologies, the agency helps clients develop and automate their customer growth strategies.
We help on-board clients to the platform, programme the automated marketing campaigns, and train in-house teams to use Marketing Automation software.
As any entrepreneur knows, building a successful business is not an easy job.
We have seen in our business, as with many of our clients, the difficulties to overcome in order to succeed.
One of these challenges is the way marketing and sales activities have changed in recent times. In most cases, traditional processes have been turned upside-down. New competing business models, emerging media platforms and changing customer habits have sent many businesses into a wild tailspin.
Since the customer is the key to success, we knew we had to align our marketing with the 'customer journey' i.e. the customer purchasing process. We also understood that whoever best meets the customer needs throughout this process is most likely to succeed.
But, how to do that effectively was a big challenge.
Our own search for a better marketing solution, lead us to Marketing Automation & CRM technology. This technology has enabled us to identify and automate our key repeatable marketing processes. It has also given us the tools to systemise our marketing and sales, and build a reliable business.
Deon van Rensburg
Business Development | MBA Degree
Experienced in business development, my role at Inspired Marketing is to help our clients develop robust marketing and sales processes.
Throughout my career, I've seen that the entrepreneurs who systemise their businesses are far better positioned to thrive over the long term. I have seen, and personally experience every day, that a systemised business can give you peace of mind - because everything works the way it should!
Building out marketing and sales systems is my forte, and our agency uses marketing automation technology to implement these systems on behalf of our clients.
We believe in practising what we preach and use the same tools and processes we provide to clients, for our marketing and sales campaigns.
Creative Director | Diploma in Art Directing
With an early background in art directing (film and event productions), my role at Inspired Marketing is to help companies turn marketing and sales into a positive customer experience.
Having worked across a wide range of industries and with a lot of different people, I have seen how quickly people can move away from bad service, to where they have a good experience. And it is here that I find my skills come to the fore - I simply love working to create a positive customer experience.
Using market research, I look to get ‘into the shoes of the customer’ and figure out their preferences. I then look at how to balance what customers want with how a marketing and sales system functions – and work to create the sweet spot where it all comes together.