Using the Marketing Automation platform you can automate drip email campaigns to continually engage leads early in the sales process. In this way, you can educate them and stay top of mind as they move their way through the purchase decision.
The platform enables you to create behaviour-based workflows to engage a contact at critical points in their unique buying process. It also allows you to notify salespeople when leads are ready to buy.
Keep the buyer’s journey in motion with triggers and filters. Triggers kick off your workflow to segmented users, then filters further segment and target your leads by their specific actions and interests.