Marketing Automation & Sales CRM

With us, it’s not Marketing Automation vs. Sales CRM ... it’s all-in-one on our platform. And if you are using another CRM platform you can easily integrate it with our platform.

Automation Engine Overview

Over the last decade marketing has become highly complex, and today automation is the technology that has been designed to help simplify things - by syncing and automating all your processes.

The automation engine drives...

 CRM processes

 Email marketing

 Dynamic sales pages

 Dynamic forms

 Content marketing

 Drip campaigns

 Performance analytics

Click to view Frequently Asked Questions

Sales CRM Overview

Multiple users

Easy-to-understand pipeline

Full timeline highlighting the ‘Life of the Lead’

View every campaign and interaction associated with a lead

Custom lead-scoring to prioritize contacts

Custom deal stages to fine-tune your pipeline

‘Smart Emails’ to personally contact leads right from the platform

Internal note sharing for transparency across teams

Automated reminders to promote efficiency

Mobile app for managing deals on the go

Actionable reports to demonstrate ROI

Visitor Insights

Is your website just a glorified brochure? Turn it into a two-way communication tool. Track and notify sales when a lead that is currently in your funnel comes back to the site to check out your pricing or download a white-paper. Arm your salespeople with the knowledge they need to close the sale.

98% of web visitors remain anonymous because they don’t fill out forms. VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you with contact info, including names, emails and phone numbers. Get crucial insight into your existing web traffic to convert leads to sales.

Put anonymous web visitors, leads, opportunities, and customers that have visited your site each day directly in your inbox. Quickly scan through contact information, lead score and other fields without even logging into the app!

Visitor insights features:

Identify Anonymous Web Visitors

Track your Known Leads

Daily VisitorID Email

Page Visits, Referral URLs & Search Terms

Specify important pages

Specify important contacts

Smart Mail

With Smart Mail, your sales team can schedule one-to-one personalised follow-up emails. Using a pre-scripted format, Smart Mail ensures that you never miss a beat getting your communications out on time and to the standard you want.

Running off powerful platform software, Smart Mail makes communication, quick, easy and unique to each contact.

Smart Mail is one of those easy-to-use features that salespeople love as it makes follow up communications so much easier.

Smart Email features:

Send emails on the fly

Create emails for every occasion

Send immediately or schedule to send later

Personalise emails before sending

Track open and click-through rates

Email Marketing

It’s widely acknowledged that email marketing is one of the most effective marketing communication technologies. For this reason our Marketing Automation platform provides built-in email software that enables you to send large volume emails, with hyper-personalised content.

Using our platform you can automate your email campaigns to trigger exactly when it's most effective, and sit back and watch the results as they happen in real time.

Email marketing features:

Powerful CRM database with hyper-segmentation

Secure sending

Beautiful layout and design functionality

Dynamic content - deliver personalised content to specific audiences.

Recipient tracking with reporting on opens, clicks, etc.)

Sales Pages

Need to publish online promotions, upcoming events and product offering campaigns? Our Marketing Automation platform enables you to create campaign specific online sales pages.

One of the benefits is speed with which you can launch a campaign without the need for a developer. Easily swap out images, move content around and tweak text as and when you need.

Our platform Sales Pages offers one of the fastest and most effect ways to attract and grow your audience. It provides the flexibility and impact top marketers want in order to succeed in a competitive market.

Sales Page features:

Dynamic content

Beautiful templates

Insert forms

Track clicks

Get visitor insights

Dynamic Forms

The Marketing Automation platform has a built-in dynamic form builder. You can use it to build and customize your form in seconds, and use CSS to allow the form to take on the aesthetic of your site.

Choose from more than a dozen different fields for gathering data from your leads. Or you can create your own custom Fields with as many data points as your team can dream up.

Using forms you can measure, compare and optimize visitor engagement with more complete insights, and gain a deeper understanding of your marketing ROI.

Performance Analytics features:

Forms that look and feel like your site

3rd-party and native forms

Custom fields

Form insights

Auto-completion

Create eye-catching call-to-action buttons

Seamless CRM integration

Universal CMS compatibility

Content Marketing

Developing a blog shouldn’t take a computer science degree! Using the Marketing Automation platform you can post blogs and track results all within one application.

The blog tool uses an intuitive, point-and-click editor making it easy to create your blog without knowing HTML or needing to mess with your website.

Content marketing is considered one of the most effective marketing communications strategies, and now you can more easily make your blog your content cornerstone.

Blog features include:

Point-and-Click WYSIWYG Editor

Library of Responsive Designs

Manage and Publish Posts

RSS Email Syndication

Fully Integrated with SharpSpring

Insert dynamic content

Sales Pipeline and Reports

Every potential sale is an ‘opportunity’ you want to track. With the Marketing Automation platform, you can quickly drag and drop opportunities from one pipeline stage to the next throughout the sales cycle.

Pipeline stages are customizable to meet the needs of every business niche. The number, order, name, default probability and description of the stages can all be adjusted to fit your exact needs.

More productivity = more sales! The platform helps you stay organized by having one centralized application to maintain all your leads and customers records and communications.

Sales Pipeline features include:

Customizable deal-stage pipeline

Account-based marketing

Track accounts easily

Access from anywhere with mobile CRM

Unique timeline per contact

Identify associated contact opportunities

Search Marketing

The number one way to improve your search engine ranking is by regularly publishing quality content and running Google Adverts.

We help create and distribute content, from sales pages to traditional blogs, reaching current customers, new markets, and targeted audiences.

Having produced an extensive range of various media we can help you find the type of content that works best for you and your audiences. 

SEO Marketing content ideas include:

How to guides

Infographics

eBook downloads

White papers

Case studies

Online surveys

Blogs

Review reports

Newsletters

Video’s

Social Media

Now you can run your social media marketing straight off your Marketing Automation platform. Integrate and sync your content strategy across all channels for a clean, unified brand image.

Using the built-in content calendar you can schedule your posts and track results in one place. The calendar tool will make sure you have a consistent brand footprint out in the marketplace.

Inspired marketing can help you strategise and create social media campaigns that help grow your contact database and build greater brand loyalty.

Social Media features include:

Post instantly or schedule ahead

Unlimited profiles, unlimited users

Post once across unlimited accounts

Monitor conversations that matter

Identify hot leads & brand advocates

Performance Analytics

From website visitor insights to marketing campaign performance, analytics is the key to good decision-making.

The Marketing Automation platform provides users with comprehensive feedback reports, in real time and with accurate information.

The platform lets you track as many of your websites as you’d like and monitor them in one place. You can add a tracking code snippet to a website, microsite, blog or landing page in seconds to start identifying and generating new leads.

Performance Analytic features include:

Email Analytics

Campaign Tracking

Google AdWords Integration

Behaviour Tracking

Multiple Device Tracking

End-to-End ROI

Custom Reports

Form Insights

Campaign Tagging

App Integrations

Inspired Marketing helps integrate external marketing applications with the Marketing Automation platform, making it easier to sync online marketing campaigns, activations and advertising.

A key advantage is that we can help you pull in data related to customer interactions and preferences from other online sources to one platform.

With the 100’s of different Apps that marketers use, getting everything to work seamlessly together can be tricky. For this reason we provide technical services to make this process easier for you.

You can also connect the Marketing Automation platform to other online CRM systems. Like the Marketing Automation platform, the API is platform agnostic and built on web standards, so you can use your language (Java, Ruby, Perl, PHP, Python, etc.) of choice.

Customer research

Need to grow your customer database? We can show you how - or we can undertake the research on your behalf.

Inspired Marketing has helped source new markets and identify prospective customers for many organisations, and while we do not sell contact lists we will research specific target audiences for you.

A healthy customer database goes a long way towards developing a healthy business. Growing your contact list and recording customer preferences is probably one of the fastest ways to create extraordinary business growth.

Contact Search features:

Identify target markets

Source target companies

Source target contacts

Clean-up lists and make ready for import

Adhere to industry and regulatory contact research standards

Skills Training

The trend in marketing today is towards insourcing many of the activities that were previously outsourced. This is because companies, understandably, want more control over their performance data and activation of their online communications.

In line with this trend, Inspired Marketing provides training, advice and consultancy in our area of expertise.

If you need to update your online marketing skills, we invite you to talk to us about our training and advisory services.

Skills Training features:

Understand what your marketers are doing

Understand what your data means

Understand what you can do to improve performance

Reduce costs

Better allocate marketing resources

Support Services

Inspired Marketing is a full-service gold-partner Marketing Automation and CRM platform supplier. the agency helps on-board clients to the Marketing Automation platform, create and manage online campaigns, and train in-house teams to use the platform.

Platform services include:

 Platform onboarding

 User training

 Back-up support

 Strategic advice

 Campaign planning

 Platform integrations

 Automation programming

 Platform maintenenace